About the project

Details

Branding • Layout • template creation • Active PDF • PDF web accessibility

Client: National Parks & Wildlife Services
Medium: Print & Digital
Year: 2018

My role in the NPWS launch was to lead and manage the final creation of the brand styleguide and highly designed InDesign templates based on an existing design concept. I was responsible for the brand rules and restrictions, including final colours, headline composition, setting up paragraph styles and creating visual elements to help guide NPWS clients with how to use the brand. The NPWS styleguide covered an extensive range of brand details which includes logo details, co-branding, colour, photography, typography, composition, collateral, video, print recommendations, content, maps and signage. The styleguide is utilised by NPWS, OEH and external stakeholders.

As part of the same project I was also responsible for the NPWS highly designed templates. My role was to lead design elements such as master page setup, paragraph styles, margins and composition structure throughout a suite of collateral. Working with an external designer who had the ability to replicate my initial template setup, we worked together in order to achieve a final collection of collateral in which was ready for all types of stakeholders across NPWS.